Client case study · Membership & community platform
A connected membership and community platform
We brought MyUSOC.com’s public content, membership journeys, community programs, sponsor discovery, and video into one connected experience—with dedicated tools for the team managing it.
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Redesigned homepage preview
- Client
- USOC Adventures TV
- Industry
- Outdoor Recreation & Membership
- Scope
- Website redesign, membership platform, member portal & admin dashboard
- Website
- MyUSOC.com
01 / The brief
A site designed for participation, not just discovery.
USOC needed a website that could support participation as well as discovery. Visitors needed clear paths to explore memberships, understand giveaways, find community programs, and return to their accounts. The team needed a practical way to maintain content, programs, and member activity as the organization evolved.
02 / The approach
One connected experience.
XWeb Pros brought the public website, member area, and administrative workspace into a connected platform. The experience supports the journey from discovering USOC and comparing plans to joining, following entries, and exploring the wider outdoor community. Behind the scenes, staff have dedicated screens for maintaining the information and activity those experiences depend on.
- 01Discover
- 02Join
- 03Participate
- 04Return
A visible change
The Website, Before and After
Two views of the homepage, showing the shift in presentation and navigation.
These images compare homepage presentation and navigation. They do not measure conversion or usability improvements.
03 / The public experience
What members and visitors can do.
Membership and account access
Plan information and online joining connect with membership details, a digital card, entries, payment history, and profile settings.
Giveaways and winner stories
Giveaway listings and detail pages bring prize information, imagery, availability, and official rules together; winner stories add context.
Sponsors and outdoor communities
A searchable Sportsman Directory and sponsor profiles sit alongside Veterans, Women in the Outdoors, Junior Sportsman, Conservation, and Families Afield programs.
USOC Live
The video library organizes entertainment content into seasons and episodes.
Website Experience
A reorganized menu and prominent paths to membership and giveaways. Approved USOC membership landing page capture, with the signed-in navigation and claims strip cropped out.
Member Experience
Approved signed-in member overview capture; identity, membership card, contact details, and payment record pixels permanently removed.
04 / Behind the scenes
A working platform for the USOC team.
The administrative workspace supports the recurring work behind the public and member experience. Staff can maintain membership plans, giveaways, winners, promotions, gift fulfillment, sponsor information, and community content; review stories and submissions; respond to inquiries; and manage video, legal content, and navigation.
Members & Programs
Memberships, plans, giveaways, winners, promotions, and gift fulfillment.
Content & Sponsors
Community pages, sponsor profiles, directory listings, and image updates.
Review & Follow-up
Stories, submissions, sponsor inquiries, contact requests, and winner announcements.
Video & Site Management
Seasons, categories, video catalog tools, legal content, and navigation.
Admin & Operations
Approved staff dashboard capture; business totals, breakdowns, and usage figures permanently removed.
05 / What the platform supports
Problems addressed. Capabilities delivered.
| Business need | Capability delivered | Intended practical benefit |
|---|---|---|
| Make participation easier to follow | Connected plan, joining, giveaway, and account journeys | Clearer paths between discovery and participation |
| Give members a place to return | Membership details, digital card, entries, payment history, and settings | Account information in one area |
| Make sponsors and programs discoverable | Searchable directory, sponsor profiles, and community pages | More organized exploration of the USOC ecosystem |
| Support recurring staff updates | Dedicated content and administrative screens | Less dependence on one-off website changes for supported tasks |
| Manage incoming material before publication | Review workflows for stories, submissions, and announcements | A controlled path from incoming content to publication |
| Organize viewing content | Seasons, episodes, categories, and catalog tools | More structured discovery and maintenance of video content |
06 / The bigger picture
What changed for the business.
The connected platform brings MyUSOC.com’s public content, membership tools, community programs, sponsor discovery, and video into a shared digital experience. Members can move among information and account-related activities, while the USOC team has dedicated tools for maintaining recurring content and operations.
This case study describes delivered capabilities and intended workflow benefits. Quantified post-launch results are not included.
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